A STUDY ON CUSTOMER OPINION AND PERCEPTION OF E-SHOPPING WITH SPECIFIC REFERENCE TO NAMAKKAL DISTRICT

Authors

  • Mrs. S.SELVA RANI, Part Time Research Scholar, PG and Research Department of Commerce, Erode Arts and Science College (Autonomous), Erode - 9. Author
  • Dr. S. VIJAYA LAKSHIMI, Assistant Professor, PG and Research Department of Commerce, Erode Arts and Science College (Autonomous), Erode – 9 Author

DOI:

https://doi.org/10.67851/ijcmth.vol.1.issue.2.021

Keywords:

internet connectivity, smartphones, digital payment systems, and online shopping platforms.

Abstract

E-shopping has become an important part of modern consumer behaviour due to the rapid growth of internet connectivity, smartphones, digital payment systems, and online shopping platforms. Consumers increasingly use e-shopping for purchasing clothing, electronics, groceries, cosmetics, household products, and other goods. However, customer opinion and perception towards e-shopping differ based on factors such as convenience, price, product quality, delivery, payment security, return policies, and customer service. This study aims to examine the opinion and perception of customers towards e-shopping with specific reference to Namakkal District.

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Published

2026-09-09

Issue

Vol. 1 No. 2 (2026): IJCMTH

Section

Articles