AI POWERED PERSONALIZATION AND CUSTOMER EXPERIENCES

Abstract

In a digital economy customers expect individualized interactions businesses in e-commerce banking healthcare streaming and retail are increasingly competing on experience rather than product a key component of this change is artificial intelligence ai today s consumers depend firms to be familiar with them they dont want to see the same emails offers and website as everyone else ai lets a company with millions of customers treat each one individually. Millions of customers and multiple channels will overwhelm manual engineering and deterministic processing and this is where machine intelligence has become a determined force the planned? the question isn’t hyper automation used as a context-aware alternative to a traditional and how do we use ai so customers choose us over competitors and keep choosing us?